Snickers.
If you’re not you when you’re hungry, then chances are when you’re shopping for food you’re out of sorts. Integer worked with Snickers to satisfy shoppers hunger at all hours, day and night. In every imaginable place. Because today, the shopper landscape is limitless.
Below are a variety of projects I've been fortunate enough to work on.
1 | HUNGER HANDOFF: When we’re hungry, we’re off our game. But when hunger happened on the field during Monday Night Football, fans chatting with Snickers scored free bars. Snickers intercepted NFL fandom and turned social engagements into sales.
My Role: Concept & Ideation | Design | Art Direction
CREDIT | Agency: Integer | Creative Director: Dillon Synder | Copywriter: Nate Custard
AWARDS | Silver at 2019 Denver One Club in Social Engagement Category | Silver at 2019 Denver One Club in Social Real Time Response Category | Bronze at 2019 Denver One Club in Stunts & Activations Category
2 | SLAM YOUR HUNGER AND BE AWESOME: Snickers paired up with the WWE to let Dollar General shoppers step into the ring and slam their hunger.
My Role: Concept & Ideation | Creative Direction
CREDIT | Agency: Integer | Copywriter: Brian Dennison | Art Director: Mia Cupidro | Illustrator: Mikey Hester
AWARDS | Bronze at 2019 Denver One Club in Craft Illustration Category | Silver at 2020 Reggie Awards for Retailer-Specific Marketing | Bronze at 2020 Effie Awards for Single Retailer
