Mountain Dew.
Drawing inspiration from fans coast to coast, Mountain Dew celebrated what makes every state epic with its very own custom label. Welcome to the DEWnited States. 50 States. 50 Labels. Motive asked over 100 illustrators to interpret how fans in every single state get out and do. I had the pleasure of showcasing the bolder sides of Illinois, Kansas and Rhode Island.
My Role: Illustration
CREDIT | Agency: Motive | Creative Director: Andrew Geppelt