Vail Resorts.
As the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations, Vail Resorts mission is simple: provide an experience of a lifetime. I’ve worked with Vail to open the outdoors for everyone to experience.
Below are a variety of projects I've been fortunate enough to work on.
1 | FIND YOUR NEVER: The ski industry is perceived as exclusive, non-diverse and intimidating. Vail Resorts needed to evolve beyond a 20% discounted Epic Pass to define how they stood for accessibility and inclusivity. So, we decided to help people spotlight obstacles and overcome them to find enjoyment and more on the mountain, because our greatest joys come when we achieve what we didn’t believe was possible within us.
My Role: Concept & Ideation | Design | Art Direction
CREDIT | Agency: Vail Resorts | Creative Director: Dillon Synder | Copywriter: Krishna Williams
2 | SKI RESORT ANNIVERSARIES: I was asked to create commemorative logos for multiple resorts to celebrate their anniversaries.
My Role: Concept & Ideation | Design
CREDIT | Agency: Vail Resorts | Creative Director: Dillon Synder
3 | TAHOE IS HEAVENLY: Lake Tahoe has strong, unaided awareness when it comes to travel destinations. In fact, it’s recognized above every ski resort in the vicinity. Heavenly Ski Resort needed to establish itself as the Lake Tahoe resort. With its unmatched views of Tahoe as the only major resort right on the lake, the ability to ski between two states and more skiable acres than any other resort in the area, we saw an opportunity to make Heavenly synonymous with Tahoe.
My Role: Concept & Ideation | Design | Art Direction
CREDIT | Agency: Vail Resorts | Creative Director: Dillon Synder | Copywriter: Krishna Williams
