Ruffles.
Heading into NBA All-Star 2023, Ruffles brought fans together with innovative flavors, big personalities and even bigger swagger as they unveiled NBA legend Charles Barkley as its honorary "Chip Deal Athlete” with a one-time only release of his favorite culinary flavor: Ruffles Hot Dog-flavored potato chips. I helped Motive illustrate the flavorful hoop icon which was used on packaging, merch, and signage as they transformed a local Salt Lake City fan-favorite hot dog restaurant into "BarkDawgs" for that weekend only.
My Role: Illustration
CREDIT | Agency: Motive | Creative Director: Daniel Patu
