M&M’s.
The world’s most colorful chocolate brand is on a mission to make everyone feel they belong. Integer worked with shoppers to inspire meaningful moments of shared fun.
Below are a variety of projects I've been fortunate enough to work on.
1 | HOMETOWN SALUTE: Every summer, brands offer clever ways to say “Thank you for your service.” But that kind of thanks can fall flat. Building on the insight that military families move far more often than most Americans—making it difficult to feel welcome in new communities—we created the Hometown Salute. It was our way to let everyday Americans show some meaningful support for military families and help them feel part of the communities they call home. Changing "thank you for your service" to "you are welcome."
My Role: Concept Development | Design | Art Direction
CREDIT | Agency: Integer | Creative Director: Ali Earnhardt | Copywriter: Nate Custard
AWARDS | Bronze at 2019 Denver One Club in Social Engagement Category | Bronze at 2019 Denver One Club in Community Building Category
2 | BE THE BUNNY. BUILD THEIR BASKET: M&M’s encouraged Walmart shoppers to be the bunny all Spring long with fun, unique Easter baskets. To inspire them further, we shared themed baskets to influencers to “unbasket” for all their fans. Then you just had to hop on over to Walmart and let the gifting begin.
My Role: Concept Development | Creative Direction
CREDIT | Agency: Integer | Art Director: Nathan McCollum | Copywriter: Brooke Randel
