Boulder Chocolate.
The Boulder Chocolate brand was predictable within the artisan chocolate category and lacked a brand story with connection. To separate their product within a crowded category, they wanted to shift the conversation from artisan, high-end chocolates that are seen as gifts or luxury treats to a more casual, everyday snack. They also needed the redesign to systematically work for a variety of chocolate snacks & flavors.
My Role: Concept Development | Brand Identity | Brand Voice & Tone | Illustration | Packaging
CREDIT | J. Stadler Studio
